Africa Tourism and Hospitality Congress
Sustainable Growth and Innovation in Africa's Tourism LandscapeVenue: Kigali-Rwanda
Date: 26th to 27th March 2026
Welcome to ATHC 2026
Shaping the Future of Africa’s Tourism and Hospitality
Join us in Kigali, Rwanda, from March 2026, for a transformative two-day congress exploring sustainable growth and innovation in Africa’s tourism landscape.
The Africa Tourism and Hospitality Congress (ATHC 2026) is a premier event dedicated to redefining the future of tourism and hospitality in Africa. This two-day congress will bring together global leaders, innovators, and stakeholders to share insights, build partnerships, and explore strategies for sustainable growth.
Key Highlights:
- In-depth discussions on digital transformation, sustainable tourism, and cultural heritage.
- Networking opportunities with industry leaders, policymakers, and investors.
- Workshops and sessions led by top experts in tourism and hospitality.
Explore Our Theme
Sustainable Growth and Innovation in Africa’s Tourism Landscape
Sustainable Tourism Practices
Learn how eco-friendly initiatives are shaping Africa’s tourism landscape.
Harnessing Digital Transformation
Discover the latest technologies driving innovation in tourism and hospitality.
Cultural Heritage and Community Engagement
Unlock the potential of Africa’s rich cultural diversity to attract global tourists.
About ATHC
Welcome to the First Africa Tourism and Hospitality Congress (ATHC 2026), a pivotal event aimed at redefining the future of tourism and Hospitality in Africa. As our industry emerges from the challenges posed by the COVID-19 pandemic, we recognize the immense opportunities that lie ahead.
Africa is increasingly seen as a premier destination, rich in cultural diversity and natural beauty. The growing global demand for sustainable and responsible travel positions our continent uniquely to attract a new generation of travelers. By leveraging technology and fostering collaboration, we can enhance our offerings and drive inclusive growth.
Over the two days Congress, industry leaders, government officials, and practitioners will come together to share insights, explore innovative solutions, and build partnerships that will shape a sustainable future for African tourism and Hospitality.
Registration Fees
Early Bird Registration:
Until 31st January 2026: $700
Regular Registration:
After 31st January 2026: $750
Student Registration:
$500 (valid student ID required)
Group Registration (5 or more):
$650 per person
Why Attend ATHC 2026?
- Learn: Gain insights into sustainable tourism and innovative practices.
- Network: Connect with global leaders and decision-makers.
- Grow: Discover opportunities to expand your influence in Africa’s tourism and hospitality industry.
Registration Includes:
- Access to all sessions and workshops.
- Networking lunches and evening receptions.
- Conference materials and proceedings.
- Access to recorded sessions post-conference.
- Opportunities for one-on-one networking with speakers and sponsors.
B2B Trading Table
The B2B Trading Table at ATHC 2026 is an exclusive matchmaking platform connecting business owners, investors, and executives for strategic partnerships, investments, and client acquisition in the tourism and hospitality industry.
How It Works:
- Pre-Scheduled Meetings – Book targeted one-on-one meetings in advance for productive discussions.
- On-Site Networking – Engage in structured business talks at designated tables to form valuable connections.
- Investment & Partnerships – Connect with investors and business leaders to explore funding and collaboration.
- Service & Product Showcasing – Present your offerings directly to key decision-makers.
- Market Expansion – Identify new markets, suppliers, and opportunities for business growth.
Benefits for Attendees:
✅ Direct Access to Decision-Makers – Connect with top executives, investors, and clients.
✅ Efficient Deal-Making – Pre-arranged meetings ensure high-value interactions.
✅ Exclusive Networking – Gain insights, explore markets, and build lasting partnerships.
✅ Business Growth & Investment – Pitch your venture to investors ready to collaborate.
Call for Papers
Share Your Expertise at ATHC 2026
We invite researchers, industry experts, and practitioners to submit papers on topics such as digital transformation, sustainable practices, and innovative marketing strategies in tourism.
Important Dates:
- Submission Deadline: 30 September 2025
- Notification of Acceptance: 31 October 2025
Send your papers to: info@athc.africa
Partner With Us
Showcase your brand to a global audience of tourism and hospitality professionals. Sponsorship packages offer exclusive benefits, including branding, speaking opportunities, and prime exhibition spaces.
Bronze Sponsor
- Branding on congress website and selected materials.
- Exhibition space.
- Two complimentary registrations.
- Mention in the congress newsletter.
- Opportunity to distribute branded materials (brochures, flyers) in delegate kits.
- Complimentary advertisement space in the post-congress summary report distributed to attendees and stakeholders.
Silver Sponsor
- Branding on selected congress materials, website, and signage.
- Exhibition space.
- Three complimentary registrations.
- Recognition in the opening and closing remarks.
- Logo featured in the congress program.
- Opportunity to distribute branded materials (brochures, flyers) in delegate kits.
- Complimentary advertisement space in the post-congress summary report distributed to attendees and stakeholders.
Gold Sponsor
- Prominent branding on congress materials, website, and signage.
- Panel speaking opportunity.
- Exhibition space with priority placement.
- Five complimentary registrations.
- Access to exclusive VIP networking opportunities.
- Logo featured on event lanyards and badges.
- Opportunity to host a networking session or small VIP gathering during the congress.
- Opportunity to distribute branded materials (brochures, flyers) in delegate kits.
- Complimentary advertisement space in the post-congress summary report distributed to attendees and stakeholders.
Platinum Sponsor
- Premium branding on all congress materials, website, and signage.
- Exclusive opportunity to host a keynote session or opening remarks, positioning your organisation as a thought leader in the industry.
- Private one-on-one meeting opportunities with key decision-makers and high-profile attendees.
- Dedicated feature article about your organisation in the official congress programme or post-event publication.
- Exhibition space in a prime location with priority setup.
- Ten complimentary registrations.
- Exclusive invitation to the VIP networking event.
- Featured article or interview in the congress newsletter.
- Social media shout-outs during the event.
- Logo featured on event lanyards and badges.
Exhibitor
$ 5,000
- Exhibition space in the congress area.
- One complimentary registration.
- Listing in the exhibitor directory.
B2B Trading Table
$ 500
- Direct Access to Decision Makers
- Exclusive Networking
- Business Growth and Investment
