Africa Tourism and Hospitality Congress
Sustainable Growth, Innovation & Market Connection: Bridging Tour Operators, Buyers & Travelers in AfricaVenue: Nairobi, Kenya
Date: 24th to 26th March 2027
Welcome to ATHC 2026
Shaping the Future of Africa’s Tourism and Hospitality
Join us in Nairobi, Kenya, in March 2027, for a transformative two-day congress exploring sustainable growth and innovation in Africa’s tourism landscape.
Organized in partnership with Africa Tourism Board, The Africa Tourism and Hospitality Congress (ATHC) 2027 is a premier continental platform designed to connect Africa’s tourism and hospitality stakeholders including governments agencies and private sector (Hotels, Airlines, tour operators, travel agents, destination marketers, and buyers) to drive innovation, collaboration, and direct market access. This congress offers a unique marketplace for connecting travel businesses with buyers, global travelers, and partners seeking authentic African experiences.
Key Highlights:
- In-depth discussions on digital transformation, sustainable tourism, and cultural heritage.
- Networking opportunities with industry leaders, policymakers, and investors.
- Workshops and sessions led by top experts in tourism and hospitality.
Explore Our Theme
Sustainable Growth, Innovation & Market Connection: Bridging Tour Operators, Buyers & Travelers in Africa
Sustainable Tourism Practices
Learn how eco-friendly initiatives are shaping Africa’s tourism landscape.
Driving Innovation in Tourism
Learn how technology, creative business models, and fresh ideas are transforming the way tour operators, buyers, and travellers connect.
Building Strong Market Connections
See how ATHC 2027 will bring together tour operators, buyers, and travellers to create meaningful partnerships and unlock new business opportunities.
About ATHC
The Africa Tourism and Hospitality Congress (ATHC 2027) – organised in partnership with the Africa Tourism Board – is the premier platform for shaping the future of Africa’s tourism and hospitality industries.
With the theme “Sustainable Growth, Innovation & Market Connection: Bridging Tour Operators, Buyers & Travelers in Africa,” this landmark event will unite industry leaders, innovators, and decision-makers to drive impactful connections, showcase pioneering solutions, and unlock new market opportunities.
Registration Fees
International Participants: $700
15% off Early Bird Registration Until 31st January 2027
ATB Members and Locals: $500
15% discount available when booking with Kenya Airways
Why Attend ATHC 2027?
The Africa Tourism and Hospitality Congress is a unique platform for industry professionals to network, learn, and collaborate. It features expert-led discussions, business matchmaking, workshops, and field tours that connect stakeholders from across the continent and beyond. Don’t miss your chance to be part of shaping Africa’s tourism future.
- Learn: Gain insights into sustainable tourism and innovative practices.
- Network: Connect with global leaders and decision-makers.
- Grow: Discover opportunities to expand your influence in Africa’s tourism and hospitality industry.
Registration Includes:
- Access to all sessions and workshops.
- Networking lunches and evening receptions.
- Conference materials and proceedings.
- Access to recorded sessions post-conference.
- Opportunities for one-on-one networking with speakers and sponsors.
Why Kenya?
Hosting ATHC 2027 positions Kenya as a leading hub for tourism innovation and market connection in Africa. The congress will increase destination visibility, attract business tourism, and create opportunities to showcase national tourism, transport, and hospitality investments while strengthening international partnerships.
B2B Trading Table
The B2B Trading Table at ATHC 2027 is an exclusive matchmaking platform connecting business owners, investors, and executives for strategic partnerships, investments, and client acquisition in the tourism and hospitality industry.
How It Works:
- Pre-Scheduled Meetings – Book targeted one-on-one meetings in advance for productive discussions.
- On-Site Networking – Engage in structured business talks at designated tables to form valuable connections.
- Investment & Partnerships – Connect with investors and business leaders to explore funding and collaboration.
- Service & Product Showcasing – Present your offerings directly to key decision-makers.
- Market Expansion – Identify new markets, suppliers, and opportunities for business growth.
Benefits for Attendees:
✅ Direct Access to Decision-Makers – Connect with top executives, investors, and clients.
✅ Efficient Deal-Making – Pre-arranged meetings ensure high-value interactions.
✅ Exclusive Networking – Gain insights, explore markets, and build lasting partnerships.
✅ Business Growth & Investment – Pitch your venture to investors ready to collaborate.
Powered By:
Partner With Us
Showcase your brand to a global audience of tourism and hospitality professionals. Sponsorship packages offer exclusive benefits, including branding, speaking opportunities, and prime exhibition spaces.
Bronze Sponsor
- Branding on congress website and selected materials.
- Exhibition space.
- 1 complimentary registrations.
- Branded materials in delegate kits.
Silver Sponsor
- Branding on selected congress materials and signage.
- Exhibition space.
- 2 complimentary registrations.
- Recognition in opening/closing remarks.
- Branded materials in delegate kits.
- Logo in congress program.
- Advertisement in post-congress report.
Gold Sponsor
- Prominent branding on congress materials, website, and signage.
- Panel speaking opportunity.
- Priority exhibition space.
- 3 complimentary registrations.
- Access to VIP networking opportunities.
- Logo on event lanyards and in congress program.
- Host a networking session or VIP gathering.
- Branded materials in delegate kits.
- Advertisement in post-congress report.
Platinum Sponsor
- Premium branding on all congress materials, website, and signage.
- Exclusive opportunity to host a keynote session or opening remarks.
- Private meetings with key decision-makers and high-profile attendees.
- Feature article in the official congress program or post-event publication.
- Prime exhibition space with priority setup.
- 5 complimentary registrations.
- VIP networking event access.
- Featured article/interview in congress newsletter.
- Social media mentions during the event.
- Logo on event lanyards and badges.
Exhibitor
$ 2,000
- Exhibition space in the congress area.
- One complimentary registration.
- Listing in the exhibitor directory.
B2B Trading Table
$ 500
- Direct access to buyers and decision makers.
- Strategic networking and lead generation
- Business growth and partnership opportunities
