Africa Tourism and Hospitality Congress 2027
Sustainable Growth, Innovation & Market Connection: Bridging Tour Operators, Buyers & Travellers in AfricaVenue: Nairobi, Kenya
Date: 24th to 26th March 2027
Welcome to ATHC 2027
Connecting Africa’s Tourism Markets. Creating Opportunities. Shaping the Future.
Join us in Nairobi, Kenya, from 24–26 March 2027 for three days of high-level dialogue, business connections, investment opportunities and tourism innovation.
The Africa Tourism and Hospitality Congress (ATHC 2027) brings together governments, tourism boards, airlines, hotels, tour operators, buyers, investors, technology providers and other industry stakeholders to strengthen market access, create partnerships and accelerate the growth of African tourism and hospitality.
Key Highlights:
- High-level dialogue on tourism policy, investment, connectivity, sustainability and industry growth.
- Structured B2B matchmaking connecting tour operators, buyers, investors and destination partners.
- Tourism and hospitality exhibition showcasing destinations, products, technology and investment opportunities.
- Industry networking with decision-makers from government and the private sector.
Explore Our Theme
Sustainable Growth, Innovation & Market Connection: Bridging Tour Operators, Buyers & Travelers in Africa
Sustainable Tourism Practices
Learn how eco-friendly initiatives are shaping Africa’s tourism landscape.
Driving Innovation in Tourism
Learn how technology, creative business models, and fresh ideas are transforming the way tour operators, buyers, and travellers connect.
Building Strong Market Connections
See how ATHC 2027 will bring together tour operators, buyers, and travellers to create meaningful partnerships and unlock new business opportunities.
Africa’s Tourism Industry. Connected.
The Africa Tourism and Hospitality Congress (ATHC 2027) is organized by Supra Group in partnership with Africa Tourism Board and Hosted by The Kenya Tourism Board.
With the theme “Sustainable Growth, Innovation & Market Connection: Bridging Tour Operators, Buyers & Travelers in Africa,” this landmark event will unite industry leaders, innovators, and decision-makers to drive impactful connections, showcase pioneering solutions, and unlock new market opportunities.
Registration Fees
International Participants: $700
15% off Early Bird Registration Until 31st January 2027
ATB Members and Locals: $500
15% discount available when booking with Kenya Airways
Why Attend ATHC 2027?
The Africa Tourism and Hospitality Congress is a unique platform for industry professionals to network, learn, and collaborate. It features expert-led discussions, business matchmaking, workshops, and field tours that connect stakeholders from across the continent and beyond. Don’t miss your chance to be part of shaping Africa’s tourism future.
- Learn: Gain insights into sustainable tourism and innovative practices.
- Network: Connect with global leaders and decision-makers.
- Grow: Discover opportunities to expand your influence in Africa’s tourism and hospitality industry.
Registration Includes:
- Access to all sessions and workshops.
- Networking lunches and evening receptions.
- Conference materials and proceedings.
- Access to recorded sessions post-conference.
- Opportunities for one-on-one networking with speakers and sponsors.
Why Kenya?
Hosting ATHC 2027 positions Kenya as a leading hub for tourism innovation and market connection in Africa. The congress will increase destination visibility, attract business tourism, and create opportunities to showcase national tourism, transport, and hospitality investments while strengthening international partnerships.
B2B Trading Table
The B2B Trading Table at ATHC 2027 is an exclusive matchmaking platform connecting business owners, investors, and executives for strategic partnerships, investments, and client acquisition in the tourism and hospitality industry.
How It Works:
- Pre-Scheduled Meetings – Book targeted one-on-one meetings in advance for productive discussions.
- On-Site Networking – Engage in structured business talks at designated tables to form valuable connections.
- Investment & Partnerships – Connect with investors and business leaders to explore funding and collaboration.
- Service & Product Showcasing – Present your offerings directly to key decision-makers.
- Market Expansion – Identify new markets, suppliers, and opportunities for business growth.
Benefits for Attendees:
✅ Direct Access to Decision-Makers – Connect with top executives, investors, and clients.
✅ Efficient Deal-Making – Pre-arranged meetings ensure high-value interactions.
✅ Exclusive Networking – Gain insights, explore markets, and build lasting partnerships.
✅ Business Growth & Investment – Pitch your venture to investors ready to collaborate.
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Partner With Us
Showcase your brand to a global audience of tourism and hospitality professionals. Sponsorship packages offer exclusive benefits, including branding, speaking opportunities, and prime exhibition spaces.
Click Here To Partner With ATHC 2027
Exhibitor
$ 2,000
- Exhibition space in the congress area.
- One complimentary registration.
- Listing in the exhibitor directory.
B2B Trading Table
$ 1,000
- Direct access to buyers and decision makers.
- Strategic networking and lead generation
- Business growth and partnership opportunities
