Africa Tourism and Hospitality Congress 2027
Sustainable Growth, Innovation & Market Connection: Bridging Tour Operators, Buyers & Travellers in AfricaVenue: Nairobi, Kenya
Date: 24th to 26th March 2027
Welcome to ATHC 2027
Connecting Africa’s Tourism Markets. Creating Opportunities. Shaping the Future.
Join us in Nairobi, Kenya, from 24–26 March 2027 for three days of high-level dialogue, business connections, investment opportunities and tourism innovation.
The Africa Tourism and Hospitality Congress (ATHC 2027) brings together governments, tourism boards, airlines, hotels, tour operators, buyers, investors, technology providers and other industry stakeholders to strengthen market access, create partnerships and accelerate the growth of African tourism and hospitality.
Key Highlights:
- High-level dialogue on tourism policy, investment, connectivity, sustainability and industry growth.
- Structured B2B matchmaking connecting tour operators, buyers, investors and destination partners.
- Tourism and hospitality exhibition showcasing destinations, products, technology and investment opportunities.
- Industry networking with decision-makers from government and the private sector.
Explore Our Theme
Sustainable Growth, Innovation & Market Connection: Bridging Tour Operators, Buyers & Travelers in Africa
Sustainable Growth
Promoting responsible tourism that creates long-term value for destinations, businesses, communities and Africa’s natural and cultural assets.
Innovation & Technology
Exploring the technologies, ideas and business models transforming how Africa’s tourism and hospitality industry operates and grows.
Market Connections
Bringing tour operators, buyers, destinations and tourism businesses together to create stronger commercial relationships and new market opportunities.
Investment & Collaboration
Connecting governments, investors and industry leaders to advance tourism investment, infrastructure, policy and regional cooperation.
Africa’s Tourism Industry. Connected.
The Africa Tourism and Hospitality Congress (ATHC 2027) is a continental platform connecting the people, businesses, institutions and markets shaping the future of African tourism and hospitality.
Organised by Supra Events, in strategic partnership with the Africa Tourism Board and hosted by the Kenya Tourism Board, ATHC brings together government, industry, buyers, investors and innovators to create partnerships, expand market access, mobilise investment and strengthen Africa’s global tourism competitiveness.
Why ATHC?
Africa has world-class destinations, growing tourism businesses and enormous investment potential, but its tourism ecosystem remains fragmented. ATHC creates one continental platform where policy, business, investment, innovation and market access come together.
Connect the Industry
Bring governments, tourism boards, operators, hospitality businesses and supporting industries into one ecosystem.
Open New Markets
Create direct connections between African tourism businesses, international buyers and destination partners.
Mobilise Investment
Connect tourism opportunities with investors, financial institutions and development partners.
Advance African Tourism
Turn industry dialogue into partnerships, policy recommendations and practical initiatives for growth.
ATHC 2027 at a Glance
ATHC 2027 is being developed as a truly continental gathering, bringing together decision-makers, tourism businesses, buyers, investors and industry leaders from Africa and international markets.<
Expected Delegates
Countries
Hosted Buyers
Investors
Tourism Boards
Exhibitors
Registration Fees
International Participants: $700
Early Bird: US$595 until 31 January 2027
ATB Members & Local Participants: US$500
Early Bird: US$425 until 31 January 2027
15% discount available when booking with Kenya Airways
Registration Includes:
- ccess to congress sessions and workshops
- Access to the ATHC Tourism & Hospitality Exhibition
- Networking lunches and general networking functions
- Congress materials and digital resources
- Access to participating tourism businesses, destinations and industry stakeholders
- Eligibility for selected networking and business-development activities
B2B Trading Tables, Hosted Buyer benefits and certain premium networking activities require separate registration or eligibility.
Why Attend ATHC 2027?
ATHC is designed to create more than conversations. Join tourism leaders, businesses, buyers, investors and policymakers to discover markets, develop partnerships, explore investment opportunities and help shape the future of African tourism.
Access New Markets:
Connect with tourism buyers, operators, destinations and commercial partners from across Africa and international markets.
Do Business:
Take part in structured B2B matchmaking designed to turn introductions into meaningful commercial relationships.
Meet Investors:
Connect tourism businesses, projects and destinations with investors, financial institutions and development partners.
Influence the Conversation:
Engage policymakers and industry leaders on connectivity, investment, sustainability, market access and tourism growth.
Discover What’s Next:
Explore emerging technologies, tourism products, destination strategies and new business models transforming the industry.
Why Kenya?
As one of Africa’s leading tourism destinations and a major regional business hub, Kenya provides an ideal setting for ATHC 2027. Nairobi combines international connectivity, strong hospitality and MICE infrastructure, a dynamic tourism industry and access to one of the continent’s most recognised destination portfolios — creating the right environment for business, investment and continental tourism collaboration.
ATHC Hosted Buyers & B2B Marketplace
Meet the right people. Have the right conversations. Create real opportunities.
The ATHC B2B Marketplace connects tourism suppliers with qualified buyers, investors, tourism boards, tour operators, travel agencies, airlines, hotels, destination management companies and other decision-makers through structured business matchmaking.
Package Highlights:
- Dedicated Trading Table
Your branded business meeting point throughout ATHC. - Up to 10 Pre-Scheduled Meetings
Targeted meetings matched to your business interests. - Hosted Buyer Access
Connect with qualified buyers actively seeking tourism products, destinations and partnerships. - Investor & Destination Connections
Meet tourism investors, tourism boards and investment promotion organisations.
Investment: US$1,000
ATHC 2027 Leadership & Partners
Organised By:
In Partnership With:
Hosted By:
Technology Partner:
Exhibit With Us
Put your destination, product, service, technology or investment opportunity in front of tourism buyers, investors, policymakers and industry decision-makers from across Africa and international markets.
Exhibitor
$ 2,000
9 sqm Exhibition Booth
US$2,000
Includes:
- Exhibition space and company signage
- Table, chairs, electricity and internet access
- Profile in the ATHC exhibitor directory
- Access to Hosted Buyer and B2B opportunities
- Business-development and lead-generation opportunities
- One Full Congress Pass
- Access to general networking events
B2B Trading Table
$ 1,000
- Direct access to buyers and decision makers.
- Strategic networking and lead generation
- Business growth and partnership opportunities
Partner With Us
Partnership with ATHC goes beyond brand visibility. Position your organisation alongside the governments, buyers, investors, tourism businesses and industry leaders shaping the next chapter of African tourism.
Strategic Industry Partner
Take a leadership position in a key tourism sector through an exclusive airline, hospitality, financial services, technology or destination partnership.
Sponsor ATHC
Access premium brand visibility, thought-leadership opportunities, B2B engagement, exhibition benefits and VIP networking.
