About ATHC
At the Africa Tourism and Hospitality Congress (ATHC 2026), we are redefining the future of African tourism. Our mission is to unite industry leaders, innovators, and stakeholders to unlock Africa’s vast tourism potential through sustainable growth and collaboration.
Date: 26th-27th March 2026 | Venue: Kigali Rwanda
Who We Are
Welcome to the First Africa Tourism and Hospitality Congress (ATHC 2026), a pivotal event aimed at redefining the future of tourism and Hospitality in Africa. As our industry emerges from the challenges posed by the COVID-19 pandemic, we recognize the immense opportunities that lie ahead.
Africa is increasingly seen as a premier destination, rich in cultural diversity and natural beauty. The growing global demand for sustainable and responsible travel positions our continent uniquely to attract a new generation of travelers. By leveraging technology and fostering collaboration, we can enhance our offerings and drive inclusive growth.
Over the two days Congress, industry leaders, government officials, and practitioners will come together to share insights, explore innovative solutions, and build partnerships that will shape a sustainable future for African tourism and Hospitality.
Objectives
- To foster dialogue among stakeholders about the current state and future of tourism and Hospitality in Africa.
- To showcase best practices and innovative solutions that promote sustainable tourism and Hospitality.
- To create a network for collaboration among governments, private sectors, and local communities.
- To identify strategic initiatives that can be implemented across the continent to enhance tourism and Hospitality growth.
Expected Outcomes
- A comprehensive report summarizing discussions and recommendations.
- Establishment of a collaborative network for ongoing dialogue and partnership.
- Development of a strategic framework for sustainable tourism initiatives across Africa.
Target Audience
- Government officials and policymakers
- Tourism and hospitality industry professionals.
- Investors in Tourism and Hospitality
- Academics and researchers
- NGOs and community representatives
- Media and influencers in the tourism sector
Proposed Agenda
Day 1: Opportunities and Innovations in African Tourism
- Welcome Speech
- Keynote Speech: “The Future of Tourism and Hospitality in Africa: Embracing Change”
Opening Ceremony
Session 1: Harnessing Digital Transformation
- Discussion on the role of technology in enhancing tourism experiences. – Case studies on successful digital initiatives in African tourism.
Session 2: Sustainable Tourism Practices
- Panel discussion on eco-friendly tourism initiatives and conservation efforts.
- Workshops on implementing sustainable practices in tourism businesses.
- Networking Lunch
Session 3: Cultural Heritage and Community Engagement
- Exploring the importance of cultural tourism in Africa.
- Strategies for involving local communities in tourism development.
Session 4: Innovative Marketing Strategies
- Best practices in marketing African destinations.
- Leveraging social media and influencers for tourism promotion.
- Evening Reception
- Networking opportunities with industry leaders and stakeholders.
Day 2: Addressing Challenges and Building Resilience
Session 5: Infrastructure Development for Tourism Growth
- Discussion on current infrastructure challenges and solutions.
- Government and private sector collaboration in infrastructure projects.
Session 6: Safety and Health in Tourism
- Addressing health concerns and traveler safety post-COVID-19.
- Creating a crisis management framework for tourism.
- Networking Lunch
Session 7: Skills Development and Capacity Building
- Importance of training programs for tourism professionals.
- Collaboration with educational institutions to develop relevant curricula.
Session 8: Policy Frameworks and Strategic Partnerships
- Exploring the role of government policies in supporting tourism growth.
- Building partnerships between stakeholders for sustainable development.
Closing Ceremony
- Summary of key takeaways and action items.
- Call to action for collaboration and commitment to a sustainable tourism future.
Get Involved
Be a part of history as we redefine Africa’s tourism narrative. Together, we can harness the continent’s unparalleled potential and inspire the world to discover, celebrate, and invest in Africa.
The journey begins here. Welcome to ATHC 2026.
Become a Sponsor
Showcase your brand to a global audience and support Africa’s tourism transformation. Explore tailored sponsorship packages designed to elevate your visibility and impact.
Submit a Paper
Share your expertise and insights on pressing topics like sustainability, innovation, and cultural tourism. Your ideas could shape the future of African tourism at ATHC 2026.
Register to Attend
Gain unparalleled access to thought leaders, workshops, and networking opportunities. Be part of the dialogue driving change in Africa’s tourism and hospitality industries.
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